Highway 65 Bar

I was hired by my client to design the rebranding of the bar located in The Homewood Suites by Hilton in Downtown Nashville. This particular bar held a unique piece of pop culture history—it served as the exterior filming location for Highway 65 Records, the fictional record label featured in the hit TV show Nashville. The goal of the rebrand was to preserve the charm and nostalgic appeal tied to the show's legacy, while transforming the space into a fresh, modern venue that aligned with the company’s brand identity and business goals. The project required a thoughtful balance of storytelling, design, and functionality to honor its past while paving the way for its future.