My Services

I specialize in crafting bespoke visual identities for businesses and individuals. From creating impactful logos to comprehensive branding packages, my services are tailored to meet your unique needs. With a focus on originality and creativity, I offer three distinct logo concepts coupled with unlimited revisions to ensure your complete satisfaction. Each design is delivered in high-resolution JPG and PNG formats, complemented by editable source and vector files in Adobe Illustrator. Rest assured, every design is 100% original, free from templates or stock vectors, and aimed at elevating your brand's presence and resonance in today's competitive landscape.

Logo & Branding Package

Logo Package + Mini Brand Kit (What’s Included)

Concept Exploration

3 original, full-color logo concepts exploring distinct creative directions
Mix-and-match flexibility across fonts, icons, layouts, and color stories

Logo System Variations

Primary Logo – Full expression for hero placements (signage, website header)
Secondary Logo – Alternate layout (stacked/horizontal) for tight spaces
Simplified Logo – Clean, detail-reduced version for small-scale use (embroidery/merch)
Submark / Icon – Standalone mark for avatars, stamps, coasters, and signage

Color & Typography

Curated color palette with HEX/RGB/CMYK codes
Commercial-use font selections and guidance (no ongoing licenses required)

Supporting Brand Assets

1 custom brand pattern or background texture
Small asset set (e.g., line icons/illustrations that tie into the logo system)

Mini Brand Guide (PDF)

Proper logo usage & clear space
Color palette specs & accessibility notes
Typography hierarchy & pairing guidance
Do/Don’t examples for common scenarios

Files & Delivery

Master source file: .AI
Vector exports: PDF, EPS, SVG
Web & print PNGs (transparent & solid backgrounds, multiple sizes)
Organized folders and clear file naming for light/dark and single-color use

Revisions & Timeline

Collaborative refinement through targeted revision rounds (within a 30-day window)
Fast turnarounds available upon request (rush fees may apply)

Usage & Licensing

You receive full commercial usage rights to the final approved logo and delivered assets
Working files for unselected concepts remain the designer’s IP

Restaurant Package

What’s included (core set):

Menu Design (2-page or bifold): Layout, hierarchy, typographic styling, callouts for specials/allergens, printer-ready.
Drink/Specials Insert Cards: 3 templated variants (easy to update for seasonal rotations).
Custom Coasters: 1–2 concepts; front/back production files.

Deliverables:

Print-ready PDFs (CMYK, 300 dpi, 0.125" bleed + crop marks)
Working/source files (.AI/.INDD as applicable)
Web exports (PNG/JPG) and quick mockups for stakeholder review
Mini usage sheet (colors/typography from your brand guide applied to collateral)

Process & Timing:

Kickoff + content intake (menus, prices, brand assets)
First proofs (2–3 layout directions per item)
Up to 2 revision rounds per item
Pre-press checks + handoff (or print management add-on)
Typical timeline: 2–3 weeks from content approval (rush available)

What I’ll need from you:
Finalized menu copy/pricing, brand guidelines or logo files, any legal/allergen notes, preferred print vendor (if you have one).
Add-ons are priced individually.

Popular Add-Ons:

Extra menu pages/sections or separate brunch/late-night versions
Table tents, check presenters, napkin wraps, to-go stickers
QR code creation + landing menu PDF
Pattern/illustration accents to match the brand
Print vendor management (quotes, proofing, press checks)

Full Brand Development

This package includes fully polished brand concepts, each built out as its own cohesive identity system and unlimited logo designs.

Brand Strategy & Creative Direction

Concept development for three distinct brand directions
Full creative rationale, tone, and thematic guidance
Visual and stylistic direction to ensure each concept is presentation-ready

Naming, Taglines & Messaging

Multiple naming options tailored to each concept
Supporting taglines and brand voice guidance
Messaging that aligns with the venue’s experience and target demographic

Typography & Color Systems

Complete font hierarchy for each concept (headlines, subheads, body)
Full color palettes including primary, secondary, and accent colors
Color psychology and usage guidelines

SEO-Minded Naming & Positioning

Recommendations to support web discoverability
Search-friendly naming considerations
Differentiation opportunities based on market saturation

Logo Design & Brand Package

See logo & branding Package for more details.

For the selected final direction, I will provide a full logo package, which includes:
A comprehensive brand guide (beyond a mini guide), covering logo usage, clear space, sizing, color usage, typography, and visual standards
Primary, secondary, simplified, and submark logos.
Print- and digital-ready logo files (e.g., AI, EPS, PDF, PNG, JPEG, SVG as needed)
Raw vector files for future internal or vendor use

Presentation-Ready Visuals

A polished, ownership-ready pitch deck (I can create this pitch as a PowerPoint, Canva presentation, or just as a PDF)
Clear formatting, layout, and mockups to showcase each concept cohesively

Optional Add-Ons

Print Collateral

Business cards
Letterhead
Envelopes
Notecards
Stationery sets
Thank-you cards

Signage & Environmental Graphics

Exterior signage concepts
Wayfinding signage
Wall graphics & murals
Window decals
Hours of operation signage
Door signage (push/pull, private, staff only)
Table numbers / markers

Promotional & Event Materials

Event flyers
Posters
Invitations
Banners
Step-and-repeat backdrops
Promotional postcards

Hospitality & Food + Beverage

Menus (dine-in, bar, brunch, dessert)
Cocktail menus
Wine & spirits lists
Table tents
Coasters
Napkins (printed or embroidered specs)
Check presenters
Loyalty cards
Reservation cards

Merchandise & Apparel

T-shirts & apparel graphics
Hats & embroidery specs
Tote bags
Aprons
Staff uniforms
Drinkware (mugs, glassware)

Brand Management Tools

Extended brand guidelines
Typography systems
Color usage rules
Icon sets
Custom patterns

Additional Logo Exploration

Additional Logo Exploration Includes

Additional Logo Exploration is an extension of the concept phase and is intended to explore a new creative direction beyond the original three concepts included in the branding package.

This add-on may include:

A distinctly different typographic approach (e.g., serif vs sans-serif, modern vs classic)
A new symbol or icon concept not previously explored
A shift in brand tone or positioning (e.g., refined vs bold, minimal vs expressive)
An alternate compositional structure or layout direction
A fresh visual interpretation aligned with updated client feedback or priorities

The exploration is developed as one (1) complete logo concept, presented in full color, and designed with the same level of intention and professionalism as the original concepts.

It Does Not Include

To maintain clarity and focus, Additional Logo Exploration does not include:

Minor tweaks or revisions to existing concepts
Color swaps, font changes, or layout adjustments within a selected direction
Iterative variations of the same concept
Those refinements are covered under the standard revision process once a direction is selected.

Why This Is a Separate Add-On

Additional logo exploration requires:

New creative research and ideation
Fresh design development time
Strategic reconsideration of brand direction

For this reason, it is scoped and billed separately to ensure thoughtful execution without impacting project timelines or quality.

How Clients Typically Use This Add-On

Clients often request additional exploration when:

None of the initial concepts fully align with evolving preferences
Stakeholder feedback introduces a new creative direction
A broader range of visual options is desired before final selection

Service Quotation and Payment Policy

All service quotes provided are customized based on the specific requirements of each project, taking into consideration the scope of work, the time invested, and the specialized skills and techniques applied. This ensures that each quote fairly reflects the effort and expertise involved in delivering a high-quality final product.

For projects under $2,000, full payment is required upfront before work begins.

Projects exceeding $2,000 require a 50% deposit to initiate work, with the final balance due upon completion and prior to the release of final deliverables.

Alternative payment arrangements may be approved upon request.

Please note that all final invoices must be paid in full prior to the delivery of the completed product.

In the event that a client is dissatisfied or chooses not to proceed with a project after multiple mock-ups and significant time and expertise have been dedicated, 50% of the quoted amount will be required to settle the project.

Clients are entitled to unlimited revisions for up to 30 days following the delivery of the final package. After this period, any further adjustments or revisions will incur additional charges, reflecting the time, effort, and expertise provided by the designer.

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