Equinox Riverstone

I was brought on board to craft a series of advertisement options for an apartment complex located in the vibrant city of Seattle, Washington. The client provided a treasure trove of resources to work with, including captivating photos of the apartments and the surrounding area, meticulous guidelines to adhere to, the specific text they wished to feature, and a carefully chosen color palette that reflected the essence of the complex.

In the realm of graphic design, my task was to transform these raw materials into visually compelling and persuasive advertisements. This involved a fusion of creativity and strategy. Here's how:

Visual Composition: I orchestrated the layout, incorporating the provided photos and text seamlessly. The visual hierarchy was meticulously designed to draw attention to the most essential information, such as the apartment's unique selling points and contact details.

Branding and Consistency: Ensuring that the design adhered to the apartment complex's branding guidelines was paramount. Consistency in colors, fonts, and overall aesthetic was key to reinforcing the brand identity and making it instantly recognizable.

Marketing Strategy: Beyond aesthetics, I also considered the marketing aspect. How would this ad resonate with the target audience? How could we leverage the visuals to evoke emotions and prompt action? These questions guided the design choices, ensuring the ad's effectiveness in conveying the complex's appeal.

Versatility: Multiple design options were created to provide the client with choices. Each option catered to different aspects of the complex's unique selling points, allowing for a versatile marketing approach.

In essence, my role was to bring together the artistry of graphic design and the strategic thinking of marketing to create advertisements that not only looked visually appealing but also communicated the allure of the apartment complex to potential tenants in the bustling city of Seattle.