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Mallow Artisan Marshmallows
Date
April 2023
Digital Branding:
Social Media Accounts: My primary task was to enhance and establish the brand's presence on social media platforms like Facebook. This includes creating and optimizing profiles, developing a consistent visual identity, and curating content that aligns with the brand's values and messaging.
Packaging Designs:
Package Redesign: I was responsible for designing the packaging for Mallow's Artisan Marshmallows. This involved creating eye-catching and informative packaging that not only protects the product but also communicates the brand's identity and quality to potential customers.
Visual Consistency: Ensuring that the packaging designs are consistent with the digital branding you established. This consistency helped reinforce the brand's image and recognition across various touchpoints.
Catalog & Online Designs:
Catalog & Online Advertisement: I was tasked with designing a catalog and online advertisements. These ads serve as a means to reach a broader audience and promote Mallow's products in print media. I made sure my designs would need to be visually appealing and convey the brand's message effectively.
Product Photography:
Product Showcase: My role included photographing Mallow's products. High-quality product photos are essential for showcasing the marshmallows' texture, colors, and overall appeal. These images can be used on social media, the website, and in marketing materials.
Visual Storytelling: Through photography, you can tell a visual story about the product, emphasizing its artisanal qualities and tempting customers to try it.
In summary, I was hired by "Mallow: Artisan Marshmallows" play a crucial role in shaping the brand's digital presence and overall visual identity. This involved creating and managing social media content, designing packaging and ads, and capturing appealing product photographs. My work aimed to not only make the brand more visible but also to communicate its unique qualities and attract customers through compelling visuals and design.
