The Perch

I partnered with JW Marriott Houston Downtown to rebrand their rooftop bar and pool lounge, creating a cohesive visual identity that elevated the guest experience. The project included concept development, brand direction, and design systems tailored to a luxury hospitality environment, balancing sophistication with approachability. The final brand aligned seamlessly with the hotel’s upscale positioning while giving the rooftop a distinct, destination-worthy presence.